A campaign made during the pandemic, that looks nothing like a campaign made during the pandemic.
Just as we were gearing up to produce more work under our Beauty in Real Life creative platform; film production, and the country, shut down. The pandemic pushed us to express the idea in an even more authentic, real way. But it also inspired us to keep going during a time when those little moments of self care, that boost of confidence, that feeling of wellness that comes from taking care of ourselves and feeling beautiful…matters even more.
The result, Beauty in Real Life. A campaign shot completely by our amazing cast. Produced, directed, edited and finished 100% remotely. And in a time when people need it most, a joyful message that stands apart from the sea of emotional montages created during the quarantine.
Social Content
14 films in all, 3 aspect ratios…a fun upbeat collection of stories all shot by the talented cast. Social content gave everyone a chance to shine, and allowed us to see more of each cast member, their story and the role beauty plays in their world. The films focused not only on the message of Beauty in Real Life, but also delivered short, celebratory stories focused on makeup, self care and fun.
Behind the Scenes
How do you shoot a beauty commercial during a quarantine? Take a talented crew, 9 locations, 14 talent, 1000 Zoom meetings, zero contact, and just let the cameras roll. This is Beauty in Real Life, shot by those who live it.