Let’s Talk Rakuten
It’s a simple truth. Once people experience Cash Back with Rakuten, they just can’t help talking about it. This insight drove a TV and social campaign that needed to explain what Rakuten is and what they do, but also had to entertain. From the World Series to Super Bowl Sunday and beyond – our Cash Back Enthusiasts (including Stephen Curry) have found a huge audience as they managed to turn everyday conversations into lessons on Racking Up Cash Back
Curry for 3!
We were excited to have MVP, World Champion and Cash Back all star Stephen Curry on board to launch the campaign. He brought scratch golf skills and Rakuten knowledge – along with his unmatchable swagger. Once his millions of followers got the message, things really got going.