
CVS
Beauty in Real Life
Just as we were gearing up to produce more work under our Beauty in Real Life creative platform; film production, and the country, shut down. The pandemic pushed us to express the idea in an even more authentic, real way. But it also inspired us to keep going during a time when those little moments of self care, that boost of confidence, that feeling of wellness that comes from taking care of ourselves and feeling beautiful…matters even more.
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RAKUTEN
Rack it Up.
It’s a simple truth. Once people experience Cash Back with Rakuten, they just can’t help talking about it. This insight drove an awareness campaign that needed to explain what Rakuten is and what they do, but also had to entertain. From the World Series to Super Bowl Sunday and beyond – our Cash Back Enthusiasts (including Stephen Curry) found a huge audience as they managed to turn everyday conversations into lessons on Racking up Cash Back.
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FLYING EMBERS
Local Heroes
An awareness campaign featuring, and elevating, real first responders and their stories. 7 firefighters, both active duty and retired, shared their memories and experiences in an inspiring docu series. Each film featured one Local Hero, together they show the many sides of first responders, and build awareness of Flying Embers’ support.
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ADIDAS Y-3
F/W Collection
Combining the iconic athletic roots of Adidas, and the fashion roots of Yohji Yamamoto, Y-3’s Fall/Winter 2019 collection is an amalgamation of the two most relevant parts of their brand DNA.